It made sense and after searching Google and not finding anything we decided to create CyclingStudio.Org which is a Members Only, online community for and about Spinning® and Indoor Cycling Studios. It’s open it to Owners, Managers and Potential Indoor Cycling Studio Owners. (If you have some other form of studio, you’re welcome as well. It’s just that the content will be specific to Cycling Studios.)
If that sounds like something you could use to improve your Cycling Studio then please check it out CyclingStudio.Org. Membership is free for a limited time and we would love your input at our Studio Owners Forum.
I learned from fitness business broker Shane Massey that there are 5 common mistakes that fitness club or studio owners make, when attempting to sell their business.
AVOID THESE 5 MISTAKES WHEN SELLING YOUR FITNESS BUSINESS
WITH FITNESS CLUB BUSINESS BROKER, SHANE MASSEY
1. THEY DON’T HAVE A LEGITIMATE REASON FOR SELLING THE BUSINESS
2. THEIR BUSINESS VALUATION / SELLING PRICE IS WRONG
3. THEY DIDN’T PLAN (PROPERLY) FOR THE SALE
4. THEY IGNORED POTENTIAL DEAL KILLERS
5. THEY DIDN’T SEEK PROFESSIONAL ADVICE
Indoor cycling classes are all the rage… all these studios create a problem of finding the right Instructors to sell out classes. Indoorcyclinginstructorjobs.com should be your first place to list your help wanted – instructors listing.
I recently experienced a new online bike booking software when I signed up for a class at CB Cyclebarn last month. Not only was I able to register for what is normally a full class, but the bike registration software they use allowed me to select a specific bike in the class. It’s not that I’m super fussy about where I ride in class – it really doesn’t mater to me.
Why it was important is Cyclebarn’s indoor cycles have power meters that record how hard I work during class. The number of watts I average, my cadence and how many calories I expended over the 60 minute class. Because I had registered for a specific bike – it knew me and all of my rider data was collected and then sent to me after class in an email. Very cool and it had me wanting to return ASAP to try and improve my averages 🙂
And isn’t that exactly what you want your customer’s doing week after week?
I absolutely have to thank one of my dearest friends, co-instructor and ICI member, Jana, for this week’s Friday Favorite. We both love Jamaica, and a little “Reggae” jive. We were together this week and discussing music. She has been using this fabulous tune from an American Jewish singer/songwriter for a cool down and her classes have been loved it. I do too! Check out Elan Atias and “Step Into the Sunshine” from his “We Are” CD. It is really good stuff. You could also use it as a flat at 85 bpm.
Cycling shoes offer still soles to help transfer your pedal stroke into more power to turn the wheels. Indoor cycling shoes still provide comfort for long sessions while maximum pedal push. Unlike other cycling shoes, indoor shoes have sole materials that do not mark the gym floors but still allow for a cleat for attaching to the pedals, breathability. Because of the controlled conditions these shoes are worn for, indoor cycling shoes tend to be made of thinner materials.
Before purchasing any indoor cycling shoes, find out what model pedals the gym has installed on their bikes. Not all shoes will accept the cleats for all pedals.
Where to Buy
Most sporting goods stores and larger independent bike stores will carry indoor cycling shoes. While they may not have the specific model in stock, most places deal with Shimano for many other items and can usually order a pair in. While these shoes can certainly be purchased online, try them on to obtain the best fit.
Indoor cycling shoes start at $50 for the low end and increase to around $300.
In cycling shoes, you tend to get what you pay for. If you take Spinning® classes periodically, the $50 pair will be fine. If you Spin® multiple times a week, splurge for a more expensive pair.
Do not forget to purchase cleats. Bike shoes do not come with cleats. Bring the manufacturer and model information for your gym’s pedals to get the right ones. Expect to shell out another $15 to $30 for the cleats. Most bike stores will be happy to attach them to your shoes before you leave the store.
Keep the Allen wrench that comes with the cleats or purchase one that fits. Cleats work loose over time, and this will prevent you from getting a clean release from the pedal. Make it a habit to tighten the cleat before each workout.
Healcode CEO and Founder Steve Goldstein joins me to discuss how the Healcode software (he calls them Widgets) will display your MindBody Online schedule directly on your Fitness Studio’s website.
We recorded an audio podcast (below) along with this Video demonstration. Steve shows me an interesting use of the Healcode contact form that may help you convert more website visitors into paying customers.
UPDATE: Technology has really changed since we recorded this in 2011! We are no longer recommending the use of these widgets as there are much options for fully integrating MindBody into into your web site from a company like LiveEdit.
Mind Body, Inc. Sales and Business Development Manager Andres Moran joined me to explore how Fitness Business owners can benefit from using Mind Body Online to improve the marketing and management of their fitness business. I learned how Mind Body Online seamlessly integrates with other software like Constant Contact, simplifying the management of your client/prospect lists.
The new website for JoyRide Indoor Cycling Studio turned out quite well I feel. Lorie Bickford, one of the owners, wanted a site that was fresh and light where her black and red logo colors would stand out. We found a theme that with a few tweaks ended up being just what she wanted…. but not until we added a bunch of pictures and copy.