Monthly Archives: August 2010

“Because that’s where the money is.”

When asked why he robbed banks,famous bank robber Willie Sutton simply replied, “Because that’s where the money is.” Is your fitness studio marketing message “where the cyclists or runners are?” I had this idea (which you are free to use … Continue reading

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Who uses Yellow Pages vs. Google? It depends on your target market.

Do you use the Yellow Pages any more? I don’t and I’m frustrated whenever I find a new one on my front porch because it goes right into the recycling can. When I’m looking for anything, I start with Google. … Continue reading

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003 Fitness Studio Marketing Podcast – The three types of online searchers and how to attract them all

We see three distinct types of people, searching on line who are (or could be) interested in your Fitness Studio. Bill and I discuss each in this episode and how we suggest attracting them. They are looking for your studio … Continue reading

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002 Fitness Studio Marketing Podcast – Word of Mouth Marketing Needs Online Findability to Succeed

Do you use of Word of Mouth Marketing to promote your Fitness Studio Business? Have you considered how Word of Mouth may be dependent on Online Findability to be successful? Bill and I discuss how we see word of mouth … Continue reading

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001 Fitness Studio Marketing Podcast – Why a Fitness Studio Marketing Podcast?

Here at long last is the Fitness Studio Marketing Podcast episode #1.In it Bill Pryor and I explain “why” we have undertaken this project.  Information about the book I mention, Start With Why can be found here.  You may listen … Continue reading

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44 Million iPhones… can any of them find your Fitness Studio?

If you have an iPhone, Blackberry, Droid or other Smart Phone you probably use the GPS Maps feature to guide you around town. Because all of these phones know exactly where you are, if you search for “Yoga” in the … Continue reading

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Case history: New customers from searches, one fitness studio’s experience

We recently found out very directly how many new customers we were getting from online searchers…..it was an eye opener.  Early in our studio’s history, we deployed a popular, powerful and highly effective business tool called Mindbody Online. Most people … Continue reading

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Is GymTicket.com or similar lead generator services worth the money?

Spend some time on Google researching your Fitness Studio Business and you are bound to see ads the say “Cycling Classes Near You” or “Yoga Classes Near You”. Many come from a company called GymTicket.com, an Internet Lead Generator service. … Continue reading

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Fitness Studio Marketing Podcast #1 Start Your Own Indoor Cycling Studio?

UPDATE: We are now offering an Indoor Cycling Instructor jobs board – perfect for any studio owner / manager wanting to find their next Rock Star Instructor. We have new episodes of the Fitness Studio Marketing Podcast in production coming … Continue reading

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Is your fitness studio “findable” online?

In the current marketplace,  marketing activities for fitness studios increasingly need to center around one over-riding question:  How can I make my Indoor Cycling business for “findable” by Google, Bing, Yahoo  and the other search engines.  Sound simple?  It is.  … Continue reading

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