Author Archives: johnmac

Content Marketing Ideas

Every year there is a “Turkey Day 5k” in Minneapolis and I bet there is one in your town as well. Why not write a blog post about it and see what happens? Many people will be searching online to … Continue reading

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006 Fitness Studio Marketing Podcast – More Observations From The Indoor Cycle Instructor PRO Conference

In what I’m calling Part Two, Bill and I discuss the marketing tracks we participated on at the conference. Increase your studio’s revenue with a MindBody with a 30 day free trial. [Audio clip: view full post to listen]

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005 Fitness Studio Marketing Podcast – Observations From The Indoor Cycle Instructor PRO Conference

We’re back after hosting the Indoor Cycle Instructor PRO conference in Boston. Sorry for the delay publishing episode # 5. Bill Pryor and I participated in a number of Fitness Studio Business Sessions and we discuss some of the discussions … Continue reading

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Marketing Your Fitness Studio to Outdoor Cyclists

Riding a bicycle outdoors is the #1 fitness activity in America. Many ride just a few times a year and also participate in a local supported ride like the MS 150. These fitness minded individuals are a perfect potential customer … Continue reading

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Fitness Studio Marketing Podcast #4 – IDEA Fitness Connect Interview With Mike Bannan

The big news at this years IDEA World Fitness Convention was the launch of Fitness Connect, which is the world’s largest fitness professional directory, connecting more than 16 million consumers to more than 100,000 fitness professionals with credentials verified by … Continue reading

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“Because that’s where the money is.”

When asked why he robbed banks,famous bank robber Willie Sutton simply replied, “Because that’s where the money is.” Is your fitness studio marketing message “where the cyclists or runners are?” I had this idea (which you are free to use … Continue reading

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Who uses Yellow Pages vs. Google? It depends on your target market.

Do you use the Yellow Pages any more? I don’t and I’m frustrated whenever I find a new one on my front porch because it goes right into the recycling can. When I’m looking for anything, I start with Google. … Continue reading

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003 Fitness Studio Marketing Podcast – The three types of online searchers and how to attract them all

We see three distinct types of people, searching on line who are (or could be) interested in your Fitness Studio. Bill and I discuss each in this episode and how we suggest attracting them. They are looking for your studio … Continue reading

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002 Fitness Studio Marketing Podcast – Word of Mouth Marketing Needs Online Findability to Succeed

Do you use of Word of Mouth Marketing to promote your Fitness Studio Business? Have you considered how Word of Mouth may be dependent on Online Findability to be successful? Bill and I discuss how we see word of mouth … Continue reading

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001 Fitness Studio Marketing Podcast – Why a Fitness Studio Marketing Podcast?

Here at long last is the Fitness Studio Marketing Podcast episode #1.In it Bill Pryor and I explain “why” we have undertaken this project.  Information about the book I mention, Start With Why can be found here.  You may listen … Continue reading

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