Fitness Studio Marketing Podcast #4 – IDEA Fitness Connect Interview With Mike Bannan

IDEA's Mike Bannan Interview on the Fitness Studio Marketing Podcast
The big news at this years IDEA World Fitness Convention was the launch of Fitness Connect, which is the world’s largest fitness professional directory, connecting more than 16 million consumers to more than 100,000 fitness professionals with credentials verified by the top 14 fitness certification bodies.
While I was at the convention I met Jason Davis -IDEA’s Internet Revenue Director.
Jason walked me through a demonstration of Fitness Connect and while I watched I was struck by how intuitively it was designed and it became very easy to see the potential value it could bring to both individual fitness professionals and fitness clubs and studios.
During my interview with Mike Bannan we discuss additional details about why I feel strongly that your Fitness Studio needs a profile on Fitness Connect.

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