Category Archives: Get Found Online

Great Pictures + Content = A great looking site

The new website for JoyRide Indoor Cycling Studio turned out quite well I feel. Lorie Bickford, one of the owners, wanted a site that was fresh and light where her black and red logo colors would stand out. We found … Continue reading

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Content Marketing Ideas

Every year there is a “Turkey Day 5k” in Minneapolis and I bet there is one in your town as well. Why not write a blog post about it and see what happens? Many people will be searching online to … Continue reading

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005 Fitness Studio Marketing Podcast – Observations From The Indoor Cycle Instructor PRO Conference

We’re back after hosting the Indoor Cycle Instructor PRO conference in Boston. Sorry for the delay publishing episode # 5. Bill Pryor and I participated in a number of Fitness Studio Business Sessions and we discuss some of the discussions … Continue reading

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Marketing Your Fitness Studio to Outdoor Cyclists

Riding a bicycle outdoors is the #1 fitness activity in America. Many ride just a few times a year and also participate in a local supported ride like the MS 150. These fitness minded individuals are a perfect potential customer … Continue reading

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Using video to market your fitness studio / Google findability

You are probably well aware of the explosive popularity of YouTube, and you’ve probably noticed you are seeing video easily accessible on all sorts of websites.  No question video is a great way to highlight your studio…..it can tell your … Continue reading

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“Because that’s where the money is.”

When asked why he robbed banks, famous bank robber Willie Sutton simply replied, “Because that’s where the money is.” Is your fitness studio marketing message “where the cyclists or runners are?” I had this idea (which you are free to … Continue reading

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Who uses Yellow Pages vs. Google? It depends on your target market.

Do you use the Yellow Pages any more? I don’t and I’m frustrated whenever I find a new one on my front porch because it goes right into the recycling can. When I’m looking for anything, I start with Google. … Continue reading

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Is your fitness studio “findable” online?

In the current marketplace,  marketing activities for fitness studios increasingly need to center around one over-riding question:  How can I make my Indoor Cycling business for “findable” by Google, Bing, Yahoo  and the other search engines.  Sound simple?  It is.  … Continue reading

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Do you have a profile on IDEA’s Fitness Connect?

Here’s an easy and FREE way to increase your online presences with a great link from IDEA’s website. Yes links to powerhouse web sites are very important to you There are two options for you to set up a profile; … Continue reading

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Can New Clients Find Your Fitness Studio Searching Online?

Have you hidden your website from potential clients searching online? Are you sure? The majority of website we review are nearly invisible to search engines like Google, Yahoo and Bing. Sometimes these sites are so hard to find it seems … Continue reading

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