Content Marketing Ideas

Finding new clients for your fitness studioEvery year there is a “Turkey Day 5k” in Minneapolis and I bet there is one in your town as well. Why not write a blog post about it and see what happens?

Many people will be searching online to find; the start time and location of the starting line and maybe where the best places to park are. So why not tell them in a post on your site?

My Post title would be: Minneapolis Turkey Day 5k location, start time and best parking places.

The post copy would begin: Minneapolis Turkey Day 5k start time is 9:00am and the Minneapolis Turkey Day 5k starting line location is Lake Harriet band shell. The best places to park are near 44th and Upton. Look for me there (I’ll be near the back) and then bring your finisher ribbon to our Yoga Studio for a free one hour class and stretch. Here is the link to schedule your free class.

Off line marketing at local events are like shooting fish in a barrel with hundreds, if not thousands of fitness enthusiasts all in one place.

  • Measure the grade of the climbs and post it on a sign, on the side of the road, with your studio’s name on it.
  • Print up “post it notes” with some special offer. Then find some help and stick them on the rear view mirrors of cars parked near the starting line. “Why the rear view mirror’ you may ask? If you just stick a sheet of paper under the windshield wiper people will see them on their way back to their car and will already have decided to throw away the one you placed on their car, before the get there. Your sticky note won’t be noticed until they are in the car.
  • Consider becoming a sponsor of the event.
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006 Fitness Studio Marketing Podcast – More Observations From The Indoor Cycle Instructor PRO Conference

In what I’m calling Part Two, Bill and I discuss the marketing tracks we participated on at the conference.

Increase your studio’s revenue with a MindBody with a 30 day free trial.

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005 Fitness Studio Marketing Podcast – Observations From The Indoor Cycle Instructor PRO Conference

learn how to start a spinning studioWe’re back after hosting the Indoor Cycle Instructor PRO conference in Boston. Sorry for the delay publishing episode # 5.

Bill Pryor and I participated in a number of Fitness Studio Business Sessions and we discuss some of the discussions we have with other studio owners and potential owners about starting a studio and using social media to get found online.

Increase your studio’s revenue with a MindBody with a 30 day free trial.

Part 2 is coming next week.

Feel free to contact Bill for a free 30 minute consultation about planning a new fitness business or for ideas about marketing your existing studio.  bill@fitnessstudiomarketing.com or call him 781-254-3677

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Marketing Your Fitness Studio to Outdoor Cyclists

Riding a bicycle outdoors is the #1 fitness activity in America. Many ride just a few times a year and also participate in a local supported ride like the MS 150. These fitness minded individuals are a perfect potential customer for your fitness studio. I posted about my marketing test about this here and a number of people have asked how I measured the % grade of each climb. I created this short how-to video to show you.

 

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Using video to market your fitness studio / Google findability

You are probably well aware of the explosive popularity of YouTube, and you’ve probably noticed you are seeing video easily accessible on all sorts of websites.  No question video is a great way to highlight your studio…..it can tell your story in a very compelling way.

Were you also aware that the presence of video on your website is viewed positively by Google?  It increases your online findability, and this is a major marketing benefit.  The tools to create and distribute video are so inexpensive and easy to use, there is very little reason not to integrate a few videos into your online presence.    Here are a few ideas on how to use video (click here to see actual fitness studio examples).

  1. Provide an overview of your studio or facility
  2. Promote your studio via interview  of an owner or key person
  3. Be an expert / provide an instructional video
  4. Customer testimonials

There are obviously professionals that can help you produce quality video, but if you or a friend have a few basic tools and some tech savvy, you can create video content that gives a cool sense of your studio.  Even a few brief minutes can be quite effective.

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Fitness Studio Marketing Podcast #4 – IDEA Fitness Connect Interview With Mike Bannan

IDEA's Mike Bannan Interview on the Fitness Studio Marketing Podcast
The big news at this years IDEA World Fitness Convention was the launch of Fitness Connect, which is the world’s largest fitness professional directory, connecting more than 16 million consumers to more than 100,000 fitness professionals with credentials verified by the top 14 fitness certification bodies.
While I was at the convention I met Jason Davis -IDEA’s Internet Revenue Director.
Jason walked me through a demonstration of Fitness Connect and while I watched I was struck by how intuitively it was designed and it became very easy to see the potential value it could bring to both individual fitness professionals and fitness clubs and studios.
During my interview with Mike Bannan we discuss additional details about why I feel strongly that your Fitness Studio needs a profile on Fitness Connect.

You may listen to this episode here or use the link in the right side bar to subscribe using iTunes and have every new episode downloaded automatically.

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“Because that’s where the money is.”

Cyclists enjoyed seeing this and followed it back to my website LocalClimbs.com

When asked why he robbed banks,famous bank robber Willie Sutton simply replied, “Because that’s where the money is.”

Is your fitness studio marketing message “where the cyclists or runners are?”

I had this idea (which you are free to use by the way) during the Tour de France. The announcers are constantly explaining the percentage grade of the climb for many of the mountain stages of the race.  I wondered how my local climbs compared to climbs in the Tour so I went out and measured a few just for my own knowledge. “I bet other cyclists (or fitness enthusiasts) would appreciate knowing this” was my next thought.

Being the marketer I am, I couldn’t help but think if could use this to drive traffic back to a website. I don’t have my own indoor cycling studio so I created www.localclimbs.com and included it in the stencil I used to mark six popular climbs around where I live.

NOTE: I learned later that many municipalities frown on people painting their streets. So check with them before hand. An alternative would be an inexpensive yard sign that you could pre-print with your studio name and then add the grade before placing them on the side of the road.

Here is where local search becomes very important.

With Google Analytics installed on this site I know exactly what traffic I have driven and how visitors found the site, i.e typed in www.localclimbs.com or searched for the words  “local climbs.”

Continue reading

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Who uses Yellow Pages vs. Google? It depends on your target market.

Do you use the Yellow Pages any more? I don’t and I’m frustrated whenever I find a new one on my front porch because it goes right into the recycling can.

When I’m looking for anything, I start with Google. I want the basics; Movie, location and time. That’s it. I don’t want to have to look up the phone number of a local movie theater so I can call and listen to a 5 minute recording about; where they are located, “Playing in Studio #1 Toy Story 3, 12:50, 3:30…. I search for Toy Story 3 and Google, because they know where I am, gives me local listings with the exact information I want (location & time) + additional links to more info if I want it.

It’s just so much easier and faster to search online. They movie theaters understand this and are continuously updating their sites with the latest information.

I was curious as to who still uses the Yellow Pages to find local information. So I Googled Yellow Pages vs Google and found this interesting article from last year that included this chart that shows who still uses the Yellow Pages and who is using search (Google, Yahoo & Bing)

Fitness Studios can use google or the yellow pages What age is your typical client / customer?

Based on this chart, how are they looking for you?

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003 Fitness Studio Marketing Podcast – The three types of online searchers and how to attract them all

they are looking for your Pilates studio

Are you attracting all three types?

We see three distinct types of people, searching on line who are (or could be) interested in your Fitness Studio. Bill and I discuss each in this episode and how we suggest attracting them.

  1. They are looking for your studio by name.
  2. They are looking for your fitness format, in a specific location.
  3. They were searching for something fitness/health related and inadvertently ended up on your studio’s website. What I call a BONUS!

You may listen to this episode here or use the link in the right side bar to subscribe using iTunes and have every new episode downloaded automatically.

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002 Fitness Studio Marketing Podcast – Word of Mouth Marketing Needs Online Findability to Succeed

Yoga, Pilates and Spinning Studio Marketing with Word of MouthDo you use of Word of Mouth Marketing to promote your Fitness Studio Business? Have you considered how Word of Mouth may be dependent on Online Findability to be successful?

Bill and I discuss how we see word of mouth marketing and online findability as interconnected for a number of reasons. We see this interconnection as crucial to bringing new clients to your studio.
You may listen to this episode here or use the link in the right side bar to subscribe using iTunes and have every new episode downloaded automatically.

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